Relentless pursuit of easy.
After 30 years, we know guys and we know guys’ hair better than anyone. Our experts are 100% focused on innovations that take the hassle out of hair colour. Like our patented Ultra and our award-winning, patented Control GX shampoo line that makes gradual grey reduction as easy as shampooing your hair.
Natural-looking results.
No matter what, guys want their colour results to look natural. Having a range of formula options that deliver different grey care effects — from long-lasting, full grey coverage to a gradual, blended look — is one aspect of getting you the results you want. But having the most expansive and inclusive shade range is also very important. That’s why we make the most shades — so you get your personal shade match. The right shade blends right in.